Aimless Browsing vs. Browsing with Intent

If you want your website to be as effective as possible, you need to consider:

• How users behave, and…
• How the structure of your pages can influence their behaviour

Everything we’re accustomed to on the internet—especially social media—has conditioned us ALL to browse aimlessly.

This is essentially our “default” setting.

*But if you want to achieve anything meaningful online, you need to get people to browse with intent.*

You can get people to browse with intent by limiting options, eliminating clutter, and by operating with a mantra of “One page, one goal.”

This means you define a goal for a page, and then EVERYTHING you do on that page is laser-focused on getting users to take the action that represents that goal (sales, signups, whatever).

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Tweeted via Focus OmniTweet: Aimless Browsing vs. Browsing with Intent | bit.ly/3bXOS61 | ‘Think simple’ as my old master used to say – meaning reduce the whole of its parts into the simplest terms, getting back to first principles ~ Frank Lloyd Wright

 

 

 

 

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And Finally:

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